DOE ‘Share the Road to Zero’ – “Pay Attention or Pay the Price”

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DOE ‘Share the Road to Zero’ – “Pay Attention or Pay the Price” is one of the current campaigns from the DOE:

Driver carelessness/ inattention is the biggest principal factor for road deaths and serious injuries in Northern Ireland. The one certainty on our roads every day is that the unexpected will happen. So we all must pay attention all the time.

Find out the 6 biggest causes of death by careless driving in Northern Ireland – Watch DOE’s “Attentive driver” ad.

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